17.00–19.00: Conference opening, reception
The National Library of Latvia (NLL), floor 11
Full day: Presentation of papers
Presentations should not exceed 20 minutes followed by 10 minutes of discussion.
NLL, Conference centre
18.00. Conference dinner
The impact of product marketing is visible in everyday life, including a wide range of traditions and festivities, which have lately become highly commercialized. In marketing terms, the values of traditional culture are considered “products” to be branded, marketed and sold. We have all experienced the pre-Christmas gift buying madness and have visited souvenir counters at major historical sites and cultural venues in different countries, each promoting their “brands”. Historically, annual church markets, fairs and pilgrimages attracted people from great distances, providing opportunities to buy, sell, and trade durable goods in addition to food and drink required by pilgrims and merchants. Additional items, such as religious symbols, protective objects, and healing substances were available much as in modern souvenir shops. The means for advertising such objects for sale were, at that time, limited. Today advertising and marketing campaigns appear everywhere. Many people protest against what they perceive as excessive commercialization of their favourite secular or religious festivals. However, marketing practices attract larger crowds and help to preserve and popularize traditions that might otherwise be lost. Commercialization has made the sale of traditional crafts financially viable, preserving them for future generations. Thus, it is possible for craftspeople to continue practicing their traditional arts and crafts. Not only have the traditional artisans benefited, but religious institutions have witnessed an increase in income, which is needed to maintain the facilities visited by the growing numbers of visitors. New forms of commercialization of rituals with the developing practices of creating new festivals and making them local tourist brands can be seen in many geographical areas.
The aim of this conference is to investigate and evaluate the impact of marketing practices on traditions and rituals, and to consider the changes commercialization has brought about ‒ both positive and negative ‒ in the past, as well as in the present. Applicants are encouraged to focus on the following topics:
- the viability of traditions in terms of economics;
- changes in tradition caused by marketing practices;
- the role of marketing in preserving traditional culture;
- the commercialization of state and national holidays;
- the commercialization of religious celebrations;
- the impact of commerce on holy places and pilgrimages;
- the marketing of ritual and magical practices and objects;
- annual fairs and markets past and present;
- the commercialization of the intangible cultural heritage;
- changes in traditional rituals and celebrations due to marketing;
- any other subject related to the ritual year (i.e. to calendric or life cycle celebrations and rituals).
Please submit the title of your paper, an abstract of no more than 250 words, together with your name, academic affiliation by filling this form: https://ej.uz/RYRIGA2020
The papers must be written and presented in English.
The conference papers will be published in a volume, as part of The Ritual Year WG’s yearbook series.
Deadline for proposals – 30th November 2019.
Please choose one of these options:
(1) Full conference ticket: 110 EUR
conference fee: 85 EUR
dinner: 25 EUR
(2) Conference fee only: 85 EUR
Bank account: LV36UNLA0001000609477
Bank name: SEB Banka
SWIFT code: UNLALV2X
Name of recipient: LU Literatūras, folkloras un mākslas institūts, LU aģentūra (copy this exactly as written here)
In the payment information, indicate your name, surname and the aim of the payment (Conference, RY2020, Riga)
to be published soon...
Contact person: Aigars Lielbārdis
- Institute of Literature, Folklore and Art of the University of Latvia
- Archives of Latvian Folklore
National Library of Latvia
Mukusalas iela 3, Riga
The conference venue will be located in the building of the National Library of Latvia (Mūkusalas street 3, Riga). Since 2014 it is also the home of Archives of Latvian Folklore and grants well-equipped premises that provide all necessities for a scholarly meeting.
IT services and support Wireless internet access (Wi-Fi) is available throughout the conference venue. Staff at the venue will be available to provide technical and IT support.
It is highly recommended to take identification documents with you!
The entrance in the conference centre of the National Library of Latvia will be possible without identification document, however, the guided tour (floor 5) and the reception (floor 11) on June 3 will be possible with identification document only. Please note that all bags (also small bags) must be left at the lockers at the cloakroom if you enter the library premises outside the conference centre! All valuable items could be transferred to the special transparent bags. Safety deposit for the key – 1 EUR coin (notes could be changed in the special box on the wall). Coin will be returned when the key is placed back to the locker.
How to access
The venue of the meeting is easily accessible from the centre by public transport, taxi or walking. Trams (No. 1, 2, 5) and buses (No. 22 and No. 3) run close to all the hotels, cross the bridge and stop close to the conference venue at the stop 'Nacionālā bibliotēka'.
Travel and getting around
The public transport that goes to Riga International Airport and back is Bus No.22 and Express Bus No.322. A regular ticket for one trip can be bought from the bus driver (price 2.00 EUR), but if you buy it beforehand at the small store (e.g. Narvesen) or self-service ticket vending machine, a one-way ticket will only cost you 1.15 EUR. Other tickets that can be used for public transport (excluding orange express buses): 1-hour ticket 2.30 EUR, 24-hour ticket 5.00 EUR and 3-day ticket 10.00 EUR.
Riga City Centre and other destinations from the Airport can also be reached by using taxi (average fare price 15-20 EUR).
By sea: The Stockholm – Riga line is served by Tallink.
There is an international passenger train service between Riga and Minsk, Kyiv, Moscow, St. Petersburg. This route is served by LDZ CARGO Ltd.
Radisson Blu Daugava Hotel
Address: Kuģu iela 24, Riga. Distance to the conference venue: 0.5km
Bellevue Park Hotel Riga
Address: Slokas iela 1, Riga. Distance to the conference venue: 1km
Wellton Riverside SPA Hotel
Address: 11.novembra krastmala 33, Riga. Distance to the conference venue: 1km
Wellton Centrum Hotel & SPA
Address: Kalēju iela 33, Riga. Distance to the conference venue: 1.4km
Wellton Riga Hotel & SPA
Address: Vaļņu iela iela 49, Riga. Distance to the conference venue: 1.5km
Rixwell Centra Hotel
Address: Audēju iela 1, Riga. Distance to the conference venue: 1.3km
Rixwell Old Riga Palace Hotel
Address: Minsterejas iela 8/10, Riga. Distance to the conference venue: 1.1km
Rixwell Hotel Konventa Seta
Address: Kalēju iela 9/11, Riga. Distance to the conference venue: 1.5km
Park Inn by Radisson Riga Valdemara
Address: Krogus iela 1, Riga. Distance to the conference venue: 1.4km
Opera Hotel & Spa
Address: Raiņa bulvāris 33, Riga. Distance to the conference venue: 1.8km
The Ethnographic Open-Air Museum of Latvia
- The State Culture Capital Foundation of Latvia
- Ministry of Education and Science of the Republic of Latvia: Basic budget sub-programme 05.04.00
Last time modified: 14.05.2020 17:05:23